Hi, I'm Allison

As a bald woman myself, I vividly recall my beauty and identity vanish right before my eyes. I know firsthand how overwhelming, frustrating & confusing hair loss & shopping for hair can be. Thousands of websites/boutiques with endless options with no one to guide me.

I started Social Wig Co. to make finding hair replacement easier.

Please let me guide you to find your perfect hair.

How does it work?

Step 1
Tell Allison what you're looking for

Take a fun 2 minute hair quiz so that I can sort through thousands of options & match your hair preferences for a curated list of products.

I will need your email address to send you a curated list of products

Step 2
Talk with Allison

Review the hand-picked wigs or toppers directly with me.
(this is not a bot, I am a real person that wants to help you find your perfect hair)

Virtual or In-person (San Francisco Bay Area) consultations available.
Office location in downtown San Francisco

Step 3
Handpicked Recommendations

Allison will work with you one-on-one to find the best options to fit your hair loss stage, lifestyle, personality & styling preferences.

Step 4
Support & guidance throughout the entire process

From start to finish, I am your hair loss confidante. Social Wig Co. is your new home for guidance, support, care tips & ongoing product recommendations.


I am located in downtown San Francisco close to Montgomery and Embarcadero BART stations. There are several parking garages nearby.

115 Sansome #200
San Francisco, California 94104